The COVID-19 lockdown boosted demand for RTE breakfast cereals in the first half of 2020, with these cereals used as popular breakfast items as well as for snacks, both for children and for adults. These products are perceived as healthier than sweet biscuits and consumers have begun to increasingly consume RTE breakfast cereals throughout the day as an easy snack, with or without milk. As a result, RTE breakfast cereals have seen a large spike in demand in 2020, with quarantine restrictions ens…

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Euromonitor International’s Breakfast Cereals in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Content

KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown boosts demand for RTE breakfast cereals

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Companies will continue to innovate in 2020, particularly in healthy cereals and children’s breakfast cereals
Cereales Angel remains leading breakfast cereal brand in 2020, with strong advertising
RECOVERY AND OPPORTUNITIES\

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High sugar content of children’s breakfast cereals to lead to lower growth going forward
The convenience of breakfast cereals will drive ongoing growth into forecast period
Hot cereals will be increasingly regarded as superfoods in coming years

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