After 21 years operating in Portugal, Lidl’s main strategy for the country is to convince Portuguese consumers that the brand is no longer purely a discount retailer. While at the beginning of operations Lidl outlets only sold private label products, the reality is changing as it adapts to Portugal. Nonetheless the low-price strategy is certain to remain Lidl’s focus. After a period of incisive expansion throughout the country, Lidl’s goal is likely to be investment in the continued refurbishmen…

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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

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Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
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* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Content

Strategic Direction

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Company Background

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Digital Strategy
Private Label

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