Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
If you want people to link to your website, you need something on your site worth linking to.A Linkable Asset can be a blog post, a video, a piece of software, a quiz, a survey… basically anything that people will want to link to.In most cases, your linkable asset will be an amazing piece of content (which is why search engine optimization and content marketing are so closely tied together).
Imagine if people published blog posts with the sole purpose of linking out to quality content.(The type of quality content that you publish on your site already).Fortunately, that’s a real thing. And they’re called link roundups.