For example, Instagram has been rolling out a checkout feature that allows users to make purchases without ever leaving the app. They also offer Instagram Shopping, which provides brands the ability to add tags to posts that link directly to product pages on their site. (See! That website’s already coming in handy.)

But even if you can’t take advantage of social media shopping features or don’t have an eCommerce-capable site, you can easily generate sales through online brand awareness using social media. To craft a winning strategy all you need is some creativity and time.

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All too often we see businesses try to keep up with all the latest online trends by juggling a ridiculous amount of social media accounts. Far better is to focus on a select few social media channels and do it right.

Not sure where to start? Should you tweet, gram, post, tumble, or tok?

Facebook and Instagram are two of the top choices, particularly because of how well they tie-in with commerce activity and online advertising. Go ahead and add LinkedIn to that list for B2B companies. We also recommend amplifying your digital strategy with video because it routinely produces the highest ROI, and can be easily shared across all your social accounts.