Whether it’s running paid advertisements or devising a social media strategy, multiple marketing activities need to be planned and executed in a business. In addition, with the changing times, it has become important for brands to look at themselves beyond product/service providers and resonate with the situation in their immediate environment (location). Hence, a brand’s digital and traditional marketing strategies during the pandemic must be different from the digital and traditional marketing strategies they adopted before the pandemic in terms of marketing messages, platforms used, etc.

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