A lot of Indonesian consumers buy sports drinks for on-the-go consumption, which is why staying at home for extended periods in 2020, due to school and office closures amid COVID-19, has led to a decline in sales for this category. Despite more people riding bicycles in 2020, there has been little effect on demand as most cyclists tend to bring water from home, which means they can avoid entering sales channels such as convenience stores where they may risk virus transmission.…

The Coronavirus (COVID-19) pandemic has heightened awareness of fitness (physical and mental health) issues. Body fitness remains an important trend, with a growing need for participation in sports and exercise. However, in 2020, most consumers had to perform exercises at home in their living rooms due to the lockdown imposed to stem the spread of the virus. This has had a negative impact on the demand for sports drinks, which tend to be associated with consumption by gym goers and athletes.…

2020 was a very bad year for sales of sports drinks in France. The COVID-19 pandemic created the preconditions for substantial declines in sales of sports drinks as consumption occasions narrowed to vanishing point. Among the most obvious reasons for this negative situation was the quarantine lockdown that was implemented throughout the country for several weeks from the middle of March and which saw all gymnasiums, sports clubs and fitness centres forced to close until the middle of May.…

Demand for sports drinks was adversely affected by COVID-19, as gyms were closed and outdoor activities restricted by lockdown. Although more consumers started to exercise at home during the first stage of lockdown, this had relatively little benefit for sports drinks, as consumers new to exercise regimes drank tap water. With stock limitations and consumers prioritising spending elsewhere, those new to sports did not engage in trial purchases.…

Off-trade volume sales of sports drinks in Brazil have declined consistently in recent years as worsening economic conditions have led consumers to curb spending on non-essentials. This category has been harder hit by increased budget-consciousness than many other areas of the local soft drinks market, as unit prices are comparatively high and there is no strong tradition of sports drinks consumption in the country. Moreover, falling demand has discouraged investment in innovation and…

Retail volume and current value sales fell at a slightly faster rate in 2020 than in 2019, though the fall is a continuation of the constant decline the category was in for the entire review period. Likewise, sports drinks in the on trade has been persistently declining through the review period and plummeted further in both volume and current value terms in 2020.…

Demand for sports drinks was hit hard by the COVID-19 pandemic during 2020. During the initial extensive nationwide quarantine lockdown, many consumers were unable to go out and exercise, especially since all gyms, sports clubs and fitness centres were forced to remain closed throughout this period. This led to a drastic decrease in consumption occasions for sport drinks. Moreover, even once the lockdown had come to an end, some individuals refrained from going out as they feared catching or…

The COVID-19 pandemic had a relatively muted impact on sales of soft drinks in Vietnam during 2020. Although dramatic declines were seen in the on-trade channel over the course of the year, off-trade growth remained positive in most categories. This is an indication of the strong shift towards retail sales of soft drinks for at-home consumption that emerged from the initial nationwide quarantine lockdown and the strict approach taken to home seclusion and social distancing among the…

After seeing slow but solid growth during most of the review period, total volume sales of soft drinks have turned to decline in 2020 due to COVID-19. However, whilst off-trade volume sales have increased at a higher rate, on-trade sales have plummeted. Off-trade growth increased partly because major stockpiling was seen in the early stages of the pandemic, as consumers prepared for the lockdown which aimed to prevent the spread of the virus. This resulted in higher off-trade growth in most…

The most obvious impact of the COVID-19 pandemic on the Philippine soft drinks industry during 2020 was the dramatic decline seen in on-trade volume sales, while off-trade volume sales also fell during the year, resulting in negative total volume growth at industry level. The availability of consumer foodservice establishments for an extended period from the middle of March until the end of May led to the unavailability of on-trade sales in restaurants and cafés throughout much of the second…

The COVID-19 crisis has had a major impact across the Dutch soft drinks market in 2020. The most marked effect has been the dramatic decline in on-trade sales due to the fact that foodservice has been either closed or operating under the reduced capacities necessary to maintain social distancing for most of the year. In combination with a rise in at-home consumption due to school closures, an increase in remote working and government advice to stay at home, this has contributed to strong…

The Spanish market has seen total soft drinks volumes grow slightly in 2020 despite the dramatic negative impact of COVID-19 on on-trade sales. On-trade sales have been hit hard by the closure of foodservice outlets during lockdown and the subsequent restrictions on their operations required to maintain social distancing, as well as consumers’ reluctance to visit such venues because of concerns about exposure to the COVID-19 virus. However, off-trade channels have successfully absorbed…

The lockdown in Portugal to try and limit the impact of COVID-19 affected all soft drinks categories in 2020. The temporary closure of foodservice outlets, which remained inactive for several months, contributed to on-trade declines across the board, with some outlets even closing permanently as they were no longer profitable. Even on reopening, operating hours were reduced and there were capacity limitations. As the consumption of soft drinks via the on-trade channel is high, this has led…

The outbreak of COVID-19 in Mexico led to a national wide lockdown installed by the government on 31 March. Restrictions of the lockdown included the closure of all non-essential stores, including foodservice outlets, while consumers were asked to stay at home as much as possible. Reasons to leave the home included grocery shopping, and visiting pharmacies, with grocery retailers remaining open during this time. The lockdown period led some consumers to stockpile essential goods. Many feared…

Due to on-trade closures as part of lockdown measures and the trend towards healthier beverages, total volume sales of soft drinks have taken a moderate hit in 2020. Although most foodservice outlets have stayed open during the year, or only closed for a relatively short period of time (about a month), there have been restrictions that prevent dining in, and hence there has been a huge fall in on-trade soft drinks, especially since consumers have been less likely to buy soft drinks when…

COVID-19 and the measures taken to try and contain it have had a mixed impact on sales of soft drinks in Japan, although the overall impact has been a negative one. A key factor behind this has been home seclusion with education facilities closed for part of the year, employees encouraged to work from home and foodservice being disrupted. This has resulted in fewer consumption occasions, with impulse categories such as carbonates and sports drinks being particularly hard hit. Meanwhile,…

The lockdown restrictions which came into force in Ireland to limit the spread of COVID-19 affected all soft drinks categories in 2020. Foodservice outlets were forced to close their doors, causing on-trade sales to plummet during the first half of 2020, with some outlets permanently shutting due to loss of profits. Even when restaurants and pubs were able to reopen, extra hygiene measures came into force and capacity limitations were imposed to stop the spread of the virus. However, the…

In 2020, soft drinks sales, both volume and value, have experienced a sharp decline as a result of COVID-19. The implementation of large-scale social restrictions and social distancing measures (PSBB) in Indonesia during April-July has been the main cause of the decrease, with the dine-in option highly limited in foodservice and operating hours shortened in modern grocery retailers, where there have also been closures. Energy drinks has proved to be the category with the steepest decline in…

The Coronavirus (COVID-19) pandemic has boosted demand in several categories of soft drinks in Germany. Consumers started to stockpile bottled water and juice, in particular, to ensure supply and minimise the number of trips to the shops. Juice, a category that has suffered from an image of rather unhealthy products containing too much sugar, has enjoyed a significant rebound in 2020. The resurgence in juice is also due to its high vitamin content and potential immune system-enhancing…

2020 saw France’s soft drink industry face its biggest crisis in living memory as the onset of the COVID-19 pandemic early in the year foreshadowed a series of events that resulted in catastrophic on-trade sales declines being seen across the board and significant pressure coming on off-trade sales in most categories. With most categories already facing challenges maintaining consistent demand in the face of mounting consumer concern over high sugar levels, artificial ingredients and plastic…