Wordpress is an excellent platform for general purposes as well as eCommerce, as it is built from the ground up with SEO in mind and allows you a great deal of optimization and customization in terms of how your website behaves.

It can all be rather overwhelming if you don’t know what to focus on to improve your website’s rankings. Do you install a plugin that compresses images for improved site speed, or do…

You just launched your online store but so far you’re only seeing trickles of traffic coming in. Most of your conversions are still coming from word of mouth, family members, and social media posts. While this isn’t a bad thing in the short term, you know that it’s unsustainable and that to survive, your business is going to need a great deal more in terms of reliable traffic.

This is where…

It takes a lot of work to get a website ranked these days. Competition is growing and even if you have an incredible product, that doesn’t automatically guarantee that you will make any waves in Google. To have a chance at ranking consistently on page one, you need an eCommerce SEO expert working on your campaign that understands exactly what the search engines are looking…

It’s easy to get wrapped up in short-term goals and small wins when you are first starting off in eCommerce, but if you’re thinking about the future of your business, you need to be investing in eCommerce SEO.

Search engine optimization lays the groundwork for long-term success, because not only are you optimizing your website for your users, helping to give them a better experience and thereby transforming them into loyal…

The world of online advertising has been rapidly changing in recent years, as things shift toward social media as one of the primary ways in which businesses can pay to get their name out there and promote their products and services. Facebook ads are one of the most powerful ways to do this, and with the right Facebook advertising services, you can generate a lot of positive…

Platforms like Facebook and Amazon have made it increasingly easier to jump into the world of pay-per-click advertising. You don’t need to be a digital marketing expert or even that savvy with computers to implement an Amazon PPC strategy on your own and see a modest return if you have a general understanding of advertising copy and which of your products will get clicks.…

There are many different ways to push traffic and sales to your products when running an eCommerce business. These days, between SEO, social media marketing, and various forms of advertising, it seems as if everywhere you turn there are potential ways to leverage the power of the Internet in order to drive sales.

Out of all of these methods however, a properly implemented…

Facebook is still the heavyweight in the world of social media and presents massive eCommerce opportunities if you know how to take advantage of its tools. Facebook advertising services allow you to get your products in front of more people and ultimately build your brand.

The popular view is that…

When building any website these days, SEO is something you always have to keep in mind if you actually want your website to rank on the first page of Google and accrue traffic. If you are building an online store, this becomes all the more crucial as eCommerce SEO is your key to sales and longterm success.

What makes…

There are many ways you can grow a business online, but not all of them can provide near-immediate results. While there are strong advantages of playing the long-game in terms of building your brand online, sometimes you need a quicker turnaround, and that’s where eCommerce PPC shines.

Properly implemented eCommerce PPC can be a massive boon for any…

SEO and brand awareness go hand-in-hand in today’s eCommerce world. The right Shopify SEO Services can bring your brand to life by providing authority and traffic, which translates to sales. SEO plays a huge role not only in how a brand is perceived but also in how it performs.

This may sound strange if you are not familiar with all of the particulars of…

The online marketplace is rife with competition, even in niche markets that were once fairly open for growth. Nowadays, online consumers have a wealth of information about just about anything they want to know right at their fingertips. That’s good news for you because it means customers can shop your online store from their phones and laptops, but the other edge of that sword is that they can find your competitors just as easily.…

There’s more to eCommerce these days than simply purchasing a domain and uploading some products onto a website. To succeed, you need to start with the right platform and then ensure that your website is adhering to what the search engines are looking for.

BigCommerce is a powerful eCommerce solution that serves as the perfect starting point for any online store, but that’s all it is: a starting point. To truly give your…

If you’re selling online you’ve probably put plenty of time and resources into the layout and functionality of your online store. Even if you’ve found a way to do so efficiently, it’s well worth the effort. User experience is one of the determining factors in whether or not a visitor to a web store will end up being converted into a customer. Things like the speed of your pages, whether or not the layout and information make sense in context, and the number of…

If you are an eCommerce merchant running a business, you know the importance of promoting your brand and business online. Your search engine rankings can be the key to success by bringing in organic traffic that has an interest in your products and services. But you have to get them to your website. This means you need to have an SEO campaign that is targeting the right audience.

As…

Creating an SEO campaign that works can be a challenge, especially if you are going in alone. There are certain tricks to the trade that you need to know and strategies that can work for you. You have a business to run. There are a lot of things on your mind and you need to turn to different resources to make things a little easier for you.

That’s why you should trust Genius eCommerce as your source to create an effective…

Over the last decade, Facebook has gone from a place to connect with friends to a major platform for everything from social media to eCommerce. Because so many users are logging in to Facebook every day, Facebook Advertising Services have become a powerful tool for marketing products and services. Facebook advertising can be a great way to expand the reach of your brand. No matter…

Over the last decade, Facebook has gone from a place to connect with friends to a major platform for everything from social media to eCommerce. Because so many users are logging in to Facebook every day, Facebook Advertising Services have become a powerful tool for marketing products and services. Facebook advertising can be a great way to expand the reach of your brand. No matter…

Anyone competing in the world of eCommerce knows that Amazon is almost always going to be the top dog for sales in any business to consumer industry. Last year Amazon was averaging approximately 4000 sales per second and, with this kind of customer base, their growth shows no signs of stopping. Many businesses see these figures and accept the old adage “if you can’t beat them, join them.” If you have your products listed on Amazon’s marketplace, the secret to…