Introduction

SEO (search engine optimization) and paid SEO also known as SEM (search engine marketing) are part of the complex digital marketing space. Often used interchangeably, these two have their distinct characteristics. By definition, the main goal of SEO is organic search strategies, while SEM or Paid SEO refers to strategies paid to appear in search. The most common example of paid SEO is Google Ads.

Every SEO company in Pune has its mix of strategies for every client…

Are you one of the many companies that do not have an online presence? Are you struggling to keep up with the competition? Or do you think you have enough business that you don't need an online presence? All your troubles could be just one website away, and well, more business is never a problem, right? All companies can benefit from a website for their business. We are moving into the Internet age and having an online presence especially for a business is very important. You can hire a…

In today's business world, one thing that has made its way to heaven is undoubtedly digital marketing. All businesses that do well today depend on effective digital marketing strategies. There has been a huge expansion of social media in recent years and with its ever-expanding reach, it has become almost impossible to take digital marketing lightly. There has been a massive increase in the number of Internet and social media users. Internet marketing / digital marketing are important in…