Paediatric consumer health sales growth will nearly double in 2020, benefitting from growing consumer purchasing power, growing product ranges and fear of COVID-19. Over the review period, this category underperformed and was represented by a very limited number of products, as traditionally most Estonians commonly used regular products for paediatric purposes – just in smaller doses. However, the general perception of paediatric products being essential for children is increasing among…

In 2020, vitamins is expected to see much higher current value growth than in the previous year as Ecuadorians are keen to boost their immune systems to protect them from COVID-19. The pandemic had two main effects on consumer behaviour. The first was related to hygiene, with people increasing the frequency of handwashing and cleaning, leading to substantial increases in categories like liquid soap (beauty and personal care) and home disinfectants (home care). The second was related to…

Wound care is expected to maintain similar current value growth in 2020 to that seen in 2019. The category saw an initial increase in demand during panic-buying in the first quarter of the year as a result of COVID-19. During this time, people increasingly bought first aid kits in preparation for the curfew as worries that some channels would be closed mounted. However, sales slowed down shortly after, due to home seclusion, particularly as children remained at home during school closures…

Current value sales growth in digestive remedies is set to accelerate modestly during 2020, as some consumers responded to the onset of COVID-19 by stocking up on these products, as they feared that pandemic might disrupt supply chains. Sales of digestive remedies surged during March but fell back significantly in April and May, but the overall impact of this on value sales during the year will be positive.

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Standard eye care is set to continue to drive demand for eye care in Greece in 2020. The category attracts greater investment from companies with both below and above the line activities which contribute to building consumer awareness and encourage self-medication. Demand for standard eye care products which address dry eye conditions has not only been supported by increasing digitalisation from longer exposure to smartphone screens and gaming amongst younger consumers due to longer periods…

Gym closures are expected to have a negative effect on the category as a whole in 2020 as many consumers purchase and consume products in sports nutrition in conjunction with particular exercise regimes and specific types of workouts (predominantly weightlifting). Furthermore, restrictions in outdoor exercise will also reduce the demand for sports nutrition products in 2020.

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GSK Consumer Healthcare is expected to retain its leading position in 2020 in paediatric consumer health, benefitting from a high level of brand loyalty. Consumers generally prefer to be sure of quality in this category as a whole and are more likely to pay higher prices for products such as those offered by GSK. The category leader’s portfolio will remain one of the most trusted among consumers in 2020. The company’s success is primarily due to the success of its Multi-tabs Junior…

Sports nutrition remains a developing category in Estonia, but despite stability towards the end of the review period, will suffer a decrease in current value in 2020 due to the closure of gyms that were part of the COVID-19 prevention measures. Historically, there has been a great deal of scepticism among the general public towards sports nutrition products, as they were commonly perceived as unhealthy or products for professionals only. This meant that the majority of consumers opted for…

The possible adverse effects of consuming nicotine with regard to Coronavirus (COVID-19) symptoms and associated results hit NRT smoking cessation aids very hard during 2020. While evidence is mixed and findings speculative, some research into the COVID-19 pandemic has seen the publication of studies that suggest that nicotine intake may increase the risk of infection or worsen symptoms, if infected with the virus. The negative link between COVID-19 and nicotine is predicted to see a steep…

The economic downturn as a result of the COVID-19 pandemic is likely to negatively affect weight management and wellbeing in Ecuador. Although this category saw strong retail value growth over the review period the arrival of the pandemic resulted in unemployment increasing and therefore households’ disposable incomes decreasing. Consequently, consumers have to prioritise spending on essential products and products aimed at increasing immunity against the COVID-19 virus resulting in…

Hair loss treatments will remain the leading product area driving retail current value growth in this category in 2020. Despite the fact that this product area does not represent a priority product for many consumers, it is believed that the reason it has not been affected by the economic uncertainty driven by the COVID-19 pandemic is that most consumers buying hair loss treatments are more affluent. As such, those who purchase hair loss treatments are expected to remain financially stable…

Hair loss treatments will remain the leading product area driving retail current value growth in this category in 2020. Despite the fact that this product area does not represent a priority product for many consumers, it is believed that the reason it has not been affected by the economic uncertainty driven by the COVID-19 pandemic is that most consumers buying hair loss treatments are more affluent. As such, those who purchase hair loss treatments are expected to remain financially stable…

Digestive remedies will continue to perform at a decent pace in 2020, with hectic lifestyles and the popularity of fast food contributing to sales of these products. Consumers in Estonia tend to eat unhealthily, frequently snacking on-the-go, given they have less time for cooking at home. Also, as the economy has continued to grow, more people have been able to afford to eat out, thanks to increasing purchasing power. The lockdown has not been as strict or caused as much financial impact as…

After posting solid retail current value growth in 2019, analgesics is expected to see a boost in growth in 2020. The COVID-19 pandemic will have a high impact on sales of analgesics as preventative stockpiling measures were quickly adopted by end consumers once lockdown was announced. The impact is mostly concentrated to the first couple months after the initial lockdown was imposed in mid-March. Both the need for security and fear of scarcity of these products motivated consumers to…

A major first consequence of Coronavirus (COVID-19) was the closing down of indoor sports and fitness centres, not least gyms. This has resulted in a strong decline in sales of sports nutrition. Until a vaccine or proven treatment is found, many sports and fitness activities will continue to be postponed and many people will be reluctant to return to gyms. As gyms and fitness centres and sponsored sports events are the key avenues for the marketing and sale of sports nutrition products,…

The Coronavirus (COVID-19) crisis has supported the category’s performance in Spain. The pandemic arrived and started to mushroom in February-March 2020, resulting in a steep increase in sales of analgesics in the country. The panic over a shortage of supply of analgesics, along with the high number of COVID-19 cases and fear of contamination, led to stockpiling in the first weeks of the crisis. However, chemists/pharmacies have remained open, which has helped to assuage such fears and level…

The lockdown and social distancing measures put in place by the Ecuadorian government included the forced closure of establishments considered as non-essential for several months. Sports clubs, parks, and gyms were included on this list, negatively impacting sales of sports nutrition in Ecuador, particularly sales of sports protein powder, the biggest category in sports nutrition. Although the correlation between sales of sport nutrition and the actual practice of doing exercise at gyms was…

Weight management and wellbeing is expected to see moderately stronger current value growth in 2020 than was seen in 2019. However, opposing forces guide consumer buying behaviour resulting in fluctuations throughout the year. For example, weight loss products, such as slimming teas, struggled in the first quarter of the year as uncertainty and other priorities gained relevance. In fact, slimming teas are projected to post a double digit decline in retail value growth in 2020, intensifying…

Consumer health is expected to see a moderately higher current value growth rate in 2020 than was seen the previous years. One of the main factors dictating growth in 2020 is expected to be COVID-19. As news about the virus circulated in the country, consumers began stockpiling certain categories in the first quarter of the year. For example, vitamins, and especially vitamins C and D were in high demand due to immune boosting properties. Similarly, consumers began turning towards echinacea,…

Vitamins will observe increased growth in 2020 due to health concerns regarding the COVID-19 pandemic, the increased interest in health and wellbeing, as well as increased education about diets and vitamins. Vitamin C is the fastest growing category as this is well known as a product that supports immunity. Vitamin B and vitamin D follow this. Vitamin B is used to calm nerves and therefore has experienced increased demand due to increased stresses due to COVID-19. Vitamin D is consumed to…