The closure of numerous foodservice establishments and the greatly reduced availability of dine-in have had a limited impact on total volume sales of Asian speciality drinks, as most of the sales are generated from retail. In retail, however, this category has also declined, mainly because the government has imposed operating-hour restrictions on modern grocery retailers located in shopping centres, in order to slow the spread of COVID-19. Some shopping centres were even closed earlier in…

The demand for Asian speciality drinks has been stable in the off-trade channel during the Coronavirus (COVID-19) pandemic. In particular, the category has benefited from the shift to e-commerce in soft drinks. E-commerce’s highest retail volume share, but not sales, in soft drinks comes from Asian speciality drinks. However, the on-trade channel experienced a steep decline in volume sales during and beyond the lockdown, as consumers were hesitant about returning to restaurants and bars.…

The COVID-19 pandemic had a strongly negative impact on demand for Asian specialty drinks during 2020. Asian specialty drinks is a small category of soft drinks in France and although demand was still rising prior to the onset of the COVID-19 situation, overall sales of these products remained very low. However, the category came under significant pressure as soon as the COVID-19 pandemic took hold in France as consumers found it very easy to justify leaving these products on the shelf.…

With Sweden having some of the most lenient COVID-19 regulations in the EU, this meant that gyms and on-trade establishments have remained open during all of 2020. However, these venues have had social distancing requirements put in place, with consumers asked to stay one metre away from other people. As elderly consumers mainly drink sports drinks in Sweden, the outbreak of COVID-19 made this consumer group particularly vigilant about socialising in public, and as such, many opted not to…

Sports drinks is a small category in Romania and is suffering further declines in 2020 due to consumers being less physically active as a result of COVID-19. In particular, the main audience for sports drinks is with people who visit gymnasiums and those who undertake regular sporting activities. However, with the closures of gymnasiums for months, along with other restrictions on sporting activities, the need for sports drinks decreased significantly. Additionally, sports drinks are…

Growth in off-trade volume and current value sales of sports drinks in Norway will decelerate modestly during 2020. Despite gyms being closed for a period during the spring lockdown, many people continuing to work out and practice sports either at home or outside. For many, the pandemic brought home the importance of regular exercise as a preventative health strategy. Demand growth is also being driven by two high-profile new product launches – Monster by Coca-Cola European Partners Norge AS…

In response to the COVID-19 crisis, the Hungarian government postponed all in-door sports activities, with only outdoor jogging and sports being permitted. The change in lifestyle of active consumers during the pandemic has also reduced demand for sports drinks. However, this decline is expected to be only temporary as interest in healthy lifestyles, regular sport and gym activities is growing. In addition, the re-opening of fitness, gym and sport venues will also help to boost sales and…

COVID-19 had a huge impact on sports drinks, leading the category to experience a significant decrease in both value and volume terms in Hong Kong. On the whole, the total volume of sports drinks observed a heavy slide due to the sales drop in both foodservice and retail. In foodservice, sales of sports drinks experienced a substantial loss as a result of the measures to fight COVID-19 imposed by the Hong Kong government. In order to comply with the lockdown measures, on-trade outlets like…

The outbreak of COVID-19 is expected to lead to an increase in off-trade volume growth for soft drinks in 2020, with off-trade volume growth of 3% predicted for the year, compared to volume growth of 2% in 2020. However, unlike other countries within the EU, as a response to the outbreak of COVID-19, Sweden did not enforce a lockdown in the country. As such, stockpiling behaviour that was seen in other countries, was not noted in Sweden, with all retailers remaining open.

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In general, COVID-19 will have a positive impact on off-trade volume sales of soft drinks in Norway: The fact that the border with Sweden was closed for a period restricted cross-border shopping, which boosted demand for soft drinks from domestic retailers. With many consumers spending more time at home and making fewer impulse purchases of soft drinks, distribution shifted from convenience stores and forecourt retailers to discounters, supermarkets and, to a lesser extent, e-commerce. This…

COVID-19 and the measures taken to try and contain it have had a mixed impact on sales of soft drinks in Japan, although the overall impact has been a negative one. A key factor behind this has been home seclusion with education facilities closed for part of the year, employees encouraged to work from home and foodservice being disrupted. This has resulted in fewer consumption occasions, with impulse categories such as carbonates and sports drinks being particularly hard hit. Meanwhile,…

Non-essential soft drinks categories like sports drinks and energy drinks were hit hardest by the current crisis in Hungary. However, the decline was prevalent in almost all categories except for concentrates and functional drinks with added vitamin content, especially those enriched with Vitamin C. Health consciousness has become of utmost importance for consumers during the pandemic, boosting demand for products that enhance the immune system.

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COVID-19 had a huge impact on soft drinks in Hong Kong in 2020, with both foodservice and retail volume sales recording a significant decline. In foodservice, soft drinks experienced a substantial loss due to a number of measures to fight the virus imposed by the Hong Kong government. In order to comply with the lockdown measures, on-trade outlets including cafeterias and restaurants were forced to reduce their business hours for eating-in and even close at the height of the local outbreak…

Although on-trade establishments were not forced to close at any point during 2020, consumers visited out of home locations less, through fear of contracting the COVID-19 virus. As such, a double-digit decline in both off-trade volume and value growth is predicted for 2020, with both these areas having recorded double-digit growth in 2019. This is set to have the greatest impact on brands being sold through the on-trade, such as Fuze Tea (Coca-Cola Enterprises Sverige AB) and Aqua D'Or Ice…

Having contracted during 2019, off-trade current value sales of RTD tea will return to growth during 2020. During the review period as a whole, off-trade current value sales of RTD tea have been buoyed by tax increases intended to reduce demand for soft drinks containing sugar. Off-trade volume sales of RTD tea will also see an improved performance during 2020, with no more than a slight decline. However, on-trade volume sales – which are very low in absolute terms – will plunge by almost a…

The total volume of other hot drinks declined moderately as a result of the huge sales drop in foodservice caused by COVD-19. In order to tackle the pandemic, the Hong Kong government imposed a number of measures on on-trade outlets. Drinks stores and restaurants were ordered to reduce their business hours or even close on some occasions at the height of the outbreak in March to April and July to August. Likewise, there was a strict restriction on the number of customers allowed indoors.…

The only sub-category in other hot drinks which is not in a negative figures’ decline in 2020 is other plant-based hot drinks. In fact, other plant-based hot drinks continues to show strong volume growth. Other plant-based hot drinks is seen as a healthy category, thus continues to appeal to consumers during the time of COVID-19. For example, as seen with Incaparina from Central de Alimentos, SA, which shows the strongest growth in brand terms in 2020. Other plant-based hot drinks also…

Other hot drinks includes chocolate-based hot drinks, which is usually quite stagnant category. However, sales of chocolate-based hot drinks saw an unusual peak in 2020, driven by the cooking and baking boom that took place during lockdown. As a result, chocolate-based hot drinks brands suitable for baking saw a temporary increase in their market share in the first half of 2020, before consumption fell back down to usual levels.…

Other hot drinks is expected to benefit from COVID-19, with both healthy double-digit retail volume and value growth. This reverses a trend of minimal growth over the review period. Even though foodservice is expected to register a steep decline in volume due to the disruption caused by COVID-19, overall volume other hot drinks is expected to increase in 2020. With more people spending time at home, more hot drinks are consumed. Chocolate-based flavoured powder drinks is the largest product…

In Costa Rica, minimal changes are seen in terms of demand for other hot drinks as a result of the COVID-19 health crisis in 2020. In fact, total volume sales are anticipated to maintain similar growth to that which was seen in 2019, with some sales from on-trade outlets expected to shift to the retail channel due to the mandated closure of foodservice outlets for part of the year.…